What is a brand pattern?
I hear this all the time “So what is a brand pattern? and how the heck do I use it?” well let me explain… A brand pattern is just one element of your overall brand that can be used to reinforce a brand's identity and create consistency across various marketing materials. It can be a graphic, a texture, a shape, or a combination of these elements that is unique to the brand and easily recognisable. To use a brand pattern, you can incorporate it into various aspects of your brand's visual identity, such as website design, social media graphics, business cards, packaging and other marketing materials. See if you can you guess which famous brands the below patterns belong to?
See how powerful patterns can be for recognition!